“Nobody can do everything, but everyone can do something.” Today’s challenges like climate change and increasing poverty seem so huge and complex, that people tend to resign instead of getting active.Therefore we have started bgood, a web community designed to inspire and incentivize people to change little things in their daily live (recycling waste, saving energy etc.) or make bigger commitments like volunteering for non- profit- organizations. For every task a user fulfills, she/he receives virtual good.coins, which can then be exchanged for goodies provided by our partner companies.