Collective Energy is a student initiative aiming to finance renewable energy projects through crowdfunding. We are currently implementing the first project with brewery “Bruckners Erzbräu” (www.erzbräu.at/pv-projekt/). Under the motto „Sun becomes beer – with you“ a 20 kWp photovoltaic system will be implemented. Collective Energy plans further crowdfunding projects implemented at companies, municipalities, schools and universities. Regional value and customer acquisition/retention are key motivations of clients to implement the projects.